Do you find stray strands of hair on your pillow covers and clothes?
Are you worried about losing hair when you comb it with your fingers?
Has hair fall begun to add to your stress?

Then it’s time for all of this to STOP!

We have a way for you to give your hair the attention it deserves, easily. The answer lies in 2 simple
words:
1. Protein
2. SuperFoods

Protein

Our hair is a complex fibre made up of a substantial amount of protein. The protein present in each strand
is essential to maintaining its overall health, strength, and elasticity. Being a building block of such
importance, it is no surprise that introducing protein to hair care has a restorative, protective and
strengthening effect.

But can all hair types benefit from protein in their hair care?
YES!

Protein treatment or protein in hair care is typically considered safe for all hair types. However, people
with dry and damaged hair prone to hair fall tend to derive the most benefit from such protein-rich care.
Having said that, how you introduce protein into your hair care regime makes a huge difference. In-salon
protein treatments, while lucrative, also tend to include chemicals. DIY and at-home treatments may take
more time to show results but tend to be far more gentle on the hair.

SuperFoods

A buzzword in the hair care industry and a paragon of nourishment and hair health, SuperFoods are the
new “must-have” in your hair care regimen. From commonly known “wonder ingredients” like argan oil,
flaxseed oil, blueberries and avocados to more mysterious ones such as sacha inchi, wintergreen leaves
and cupuacu butter, SuperFoods come in all shapes and sizes. What’s even better is that they come with
as many benefits!

Curious about which superfoods to look for when treating dry and damaged hair prone to hair fall?

Pumpkin

This SuperFood promotes super hair growth thanks to the presence of Biotin (B-7). This promotes the
production of keratin - the predominant protein that forms our hair. Additionally, pumpkin contains
vitamins, minerals and amino acids that strengthen hair and aid in keeping it glossy and moisturised.

Ginseng

This light-coloured root is believed to strengthen hair follicles and roots to promote hair growth by
increasing dermal cells on the scalp. The antioxidants and active components present in this SuperFood
also slow down the deterioration of collagen in the hair and act as reversal agents to the damage caused
by UV ray exposure.

Caffeine

Who doesn’t love a cup of morning coffee? But did you know that caffeine is a natural DHT blocker and
can help stimulate hair growth and reduce hair fall?
This SuperFood also boosts the appearance of dull, dry hair by improving blood circulation in the roots.
Moreover, caffeine helps retain moisture in the hair and in doing so, adds a natural sheen to it.

Quinoa

Known for its ability to nourish the body, Quinoa is a SuperFood that certainly has built a reputation for
itself. And rightly so!
In addition to its high protein and amino acid content, this incredible grain is also high in fibre, vitamins
and minerals such as iron, as well as beneficial antioxidants! All of these ensure that quinoa cleanses
hair, repairs damage and split ends, and nourishes it to reduce further hair fall.

Passion Fruit

A tropical aromatic fruit, this SuperFood is a rich source of antioxidants and minerals like copper that help
maintain a healthy scalp with healthy hair follicles. This supports the growth of lustrous hair and aids the
formation of collagen.

These are just a few of the wide variety of SuperFoods that exist in nature. Want to know more? Read about SuperFoods here.

So, are you ready to beat hair fall and damage by introducing proteins and SuperFoods into your home
hair care?

Here’s how you can do it!
1. Choose a protein and superfood-rich shampoo and conditioner
2. Use topical treatments such as concentrates, hair care serums and tonics that contain the
goodness of these ingredients
3. Try DIY treatments such as protein/superfoods hair masks
4. Refresh your childhood memories with a good “champi” or massage with effective hair oils.